Tuesday, September 5, 2017

Learning About Linkedin Native Video For Long Island Advertising Agencies

By Rob Sutter


Recently, LinkedIn unveiled its new native video feature, which is a notable addition to be certain. While other social media networks have implemented said feature in some form or another, it seemed like LinkedIn was left out. Fortunately, the largest social media platform for professional now has its own way to let people shoot and post their videos. Here is why Long Island advertising agencies should be able to note it.

During the middle of July, LinkedIn native video was rolled out onto the social media network's app. Much like how Facebook does native video, LinkedIn users will be able to record footage either horizontally or vertically. From there, the content can be directly uploaded to news feeds. Furthermore, videos can be as long as 10 minutes each, though going that long isn't recommended. This is just a brief overview that the likes of fishbat can offer.

If you'd like to know why this feature is noteworthy, keep in mind that many of us rely on mobile devices. Any Long Island advertising agency will tell you that our smartphones and tablets are used for various reasons. Communication is the primary function, but our handheld devices can also access a wide variety of content and entertainment. With LinkedIn getting involved in native video, it places its stamp on a commonly used form of media.

What could LinkedIn native video mean for B2B, though? LinkedIn has become synonymous with B2B capabilities in recent years, but it's clear that there is more potential to be realized. This might be where the aforementioned service comes into play. Not only does video have the potential to highlight the offerings of various companies, but it's likely that more people will inquire about what they have seen. Needless to say, this can help others maximize their B2B efforts.

As you can see, there is much to know about LinkedIn native video and what it might be capable of in the future. The largest social media network for professionals has seen numerous changes as of late, including those made to its desktop layout. It would make sense for video content to be the next section to focus on. If LinkedIn users take the time to learn about native video, they are likely to see the value it possesses.




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