Saturday, May 6, 2017

What To Know About Trailer Wraps And Composition

By Jennifer Marie Anderson


There are many features that determine the success of trailer wraps. One of the most important, believe it or not, is composition. After all, these wraps are meant to be visual by design. It's not enough for them to feature brand logos or company information, however. Composition has to be seen, which can be done in a number of ways. Here are just a few ways that your graphics can be improved in this respect.

One of the ways to accomplish composition is by using the right colors. Some can be paired off better than others, but this doesn't change the fact that colors can catch the eye when they work together. For example, one of the reasons why the Mets logo is so iconic is that it features bright orange against bold blue. This provides a stellar contrast that sticks to the minds of people that see it, even if they aren't Mets fans to begin with. Color matters when discussing trailer wraps.

Another thing to know about composition, according to Long Island SEO companies is that negative space goes a long way. For those that are unaware, negative space is the term used to describe the space around visual objects. This extends beyond the wraps in question, as anything even remotely related to art can implement it. Regardless, if you're careful about the images you use, in addition to how much negative space is involved, you'll be able to build upon your understanding of composition.

Finally, text placement will ensure that your understanding of composition becomes even greater. Keep in mind that text is going to be focal point of any vehicle wrap, regardless of what's being sold or the company that's being promoted. When people can see company information as clear as day, it's more likely that sales will come about. As far as composition is concerned, text placement is arguably the most essential component.

If you'd like to learn about composition in general, these are just a few talking points worth going over. Trailer wraps matter, as do many methods that fall under outdoor marketing, but it's not enough to simply plaster your logo and products onto vinyl materials. You must develop your wraps with visual clarity intact. This is where composition comes into play, and to say that it can produce results would be an understatement.




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