Sunday, May 28, 2017

Using Your Car Dealer Carwash As A Courtesy Worthy Of Your Reputation

By Edward Snyder


As a car dealer, you need to be as welcoming and quality oriented as possible. You have been showing this by having a beautiful showroom and great offices in which to discuss financing. You must make sure they have a nice, comfortable waiting area, This area, you have seen to this, has refreshments for their enjoyment as they wait for service or a decision to be made. You need to go just one step more and install on of the car dealer carwash units that some others have.

That car wash on your property will assist in many ways to improve your reputation and in making you more of a community member. The first reason is, of course, providing clean cars for purchase. People like to buy cars and small trucks that are clean. This, alone, will help pay for itself over a fairly short amount of time.

Another vital reason is for looking at the trade ins that come in all of the time. In many cases, problems with a trade in will be hidden if the car is dirty. By running it through a car wash, you can often see some of these. This is especially true if the wash does a nice job of the undercarriages. You will be able to see what that oil is there from.

Getting the car clean after normal servicing will also help your clients know you respect them. Taking their vehicle through a wash, after it has been worked on will remove the largest amount of debris that may have accumulated during the time it was being worked on. This will help everyone see a beautiful car and will help the owner know they can trust your service again.

This unit may also be pressed into service, during slow times as a car wash for the public. It is set up and just sits there if it is not being used. You can generate some monthly income this way and, especially if it is an automatic unit, it does not take a lot of manpower to run it.

Other car lots, maybe that used car lot down the street can be offered the car wash to be used occasionally. You could also offer the use of this service as an action item for a church raffle. All of this could help you be a better community member and one who deserves more business with this kind of advertising.

If the cleaning bay is large enough, you can use it to clean body parts that are removed from cars when undergoing body work. If it is larger, still, it could be offered as washing services for the local firetrucks. This could really cement your reputation as the dealer with a heart.

You need to ensure all of your cars and small trucks are clean before they are sent out on a test drive, This is the best, most cost effective way of doing this. Making a few dollars, on the side, through it is also a great way to help others and yourself at the same time.




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