Tuesday, July 30, 2019

Corporate Event Planning Is Not For The Feint Hearted

By Douglas Wilson


Even a rudimentary perusal of the social pages in any newspaper or magazine will reveal just how many big events are hosted in every city every year. Corporations often host elaborate functions and they spend a lot of money on making the best possible impression to create a positive image. These functions always have a very specific purpose, however and that is why big businesses make use of the very best professionals in the field of corporate event planning.

The purpose behind events hosted by corporations differs wildly. Many host regular functions to raise money for charity while other functions aim to celebrate business success, to pay homage to valued partners or to unveil new products and services. In order to achieve the purpose of the function and to host a memorable event, businesses spend a lot of money and they want to make absolutely sure that every tiny detail is covered.

There are many so called function organizers that think that all that is required is to book a venue, some caterers and sometimes even some entertainers. This is not the case. Top organizers are multi skilled individuals. They are able to plan meticulously, the can coordinate many activities at the same time and they know how to manage and motivate teams. Most organizers have extensive contacts in all the fields related to big events.

Professional organizers can only meet the expectations of their clients if they are properly briefed. They have to be given a budget to work with and they need to understand the purpose of the proposed function. They need to know who the guests will be, especially guests of honor, and they must be informed if some guests have specific needs such as wheelchair access or a special diet.

Top organizers know that it is their clients that must receive all credit for a function. They work in the background, investigate all the possible options for the forthcoming function and then present these options to the client for a final decision. They will be ready to brief the client on the pros and cons of every option and make recommendations if asked to do so.

Once all the major decisions have been made and a final plan approved, the organizer will develop a detailed action plan. This plan will cover every tiny detail related to the forthcoming function. In addition, the organizer will enter into contracts with various service providers and coordinate the efforts of the different teams involved, dealing with minor hiccups. The organizer will also provide regular feedback to the client.

Hiring a top organizer does not come cheap. Their fees are but a drop in the bucket when compared to the overall cost of a major function. Companies that try to save money by organizing their own events learn to their own detriment that this is a recipe for disaster. It is all too easy to overlook small but vitally important details and to thus host a function that will not achieve the desired goals.

Professional organizers allow their clients to relax and to play host to their guests. They do not have to worry about anything and they know that any problems will be dealt with swiftly and behind the scenes. This is what top organizers are paid for.




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1 comment:

  1. A corporate event is usually dry and needs some good entertainment if you want to engage your guests and make them enjoy as well. This is why people usually hire a corporate event mentalist to liven up their corporate events and make them successful.

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