Thursday, December 29, 2016

The True Power Of Luxury Hotel Marketing

By Deborah Bell


There has never been a better time in history to run a hotel business like the present century. This is because; tourism is at an all time high. On the other hand, the demand for conference facilities outstrips the supply. All these represent potential income streams. To transform the potential into real cash requires harnessing the power of luxury hotel marketing. Business is all about the sales. This is the number one entrepreneurship commonsense. Unless one is running a not for profit organization, one will care about the bottom-line and will want strategies for expanding it.

The smartest entrepreneurs know that marketing works. They do not try to dispute this proven fact. There is no need to contest an idea that leading business scholars from Ivy League universities agree with. Selling works because the companies that deal with advertising usually make astounding profits. However, this activity will only work if an entrepreneur commits himself to the whole affair.

Nothing comes free. It is a capitalistic world where people have to get up very early in the morning and tireless work towards their success. Selling will only work if a person puts in the effort. It is not about idly sitting and hopping everything to happen like magic. There is no secret business spell. Rather, what matters is diligence.

Online selling has the power of global reach. The internet is truly a beautiful thing. It has made the world a global village not just for scholars but also for hoteliers. With the click of a button, one can access consumers in different parts of the world and market services to them. It all happens from PC or mobile device.

The website should be at the front and center when it comes to marketing a luxurious hospitality facility. People should get all the information there are looking for from this portal. The website needs a contact form where people can initiate contact with the customer care team. Ranking a website in search engines is an important activity that facilitates visibility.

There should also be social media selling. This has the power to generate a loyal following for a facility. Nowadays, many people spend a lot of time online. People are socializing online at a rate never seen before. In the process, they recommend to friends things worth following. A beautiful social media page with interesting and engaging content will help.

Promoting a brand is something powerful. People need to know about a particular hotel that goes by a certain name. This is the work of branding. Knowing is not enough. Consumers should also have trust in a brand to the extent that they are ready to pay for a room without having to fear about security and the other concerns.

There is proof beyond reasonable doubt that selling has true power. The promotions department is an indispensable function in a hospitality establishment. A company can close down, integrate or outsource most departments including finance, accounting and purchasing. However, a smart entrepreneur will leave the sales department untouched because it is the lifeline of the enterprise. People create businesses with a profit intention.




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