Long Island SEO companies are nothing short of busy, meaning that they may not update their social media accounts until the day they're meant to be. This can make matters more taxing than they should be, which is where content calendars can come into play. Not only do these keep things organized, but they can help businesses obtain more traction online. With that said, here are a few content calendar do's & don'ts that will go a long way.
DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.
DON'T create a content calendar without being flexible. As a matter of fact, you may find that flexibility matters on certain days. This is especially true when news breaks. The news in question may be heavily relevant to your industry, so it would be in your best interest to share it as soon as possible. If you had another post scheduled for that day, you can easily repurpose it for the future. Simply put, none of your work will be wasted.
DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.
DON'T allow content calendar posts to go out with untested links. What happens if you post a link that doesn't work? Whether it's on your website, your Facebook page, or what have you, it can have a negative impact on your SEO efforts. Your site's rankings may fall, even to the point where no one can find you without having to sift through several pages. In order to maintain a strong SEO strategy, test the links on your content calendar beforehand.
DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.
DON'T create a content calendar without being flexible. As a matter of fact, you may find that flexibility matters on certain days. This is especially true when news breaks. The news in question may be heavily relevant to your industry, so it would be in your best interest to share it as soon as possible. If you had another post scheduled for that day, you can easily repurpose it for the future. Simply put, none of your work will be wasted.
DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.
DON'T allow content calendar posts to go out with untested links. What happens if you post a link that doesn't work? Whether it's on your website, your Facebook page, or what have you, it can have a negative impact on your SEO efforts. Your site's rankings may fall, even to the point where no one can find you without having to sift through several pages. In order to maintain a strong SEO strategy, test the links on your content calendar beforehand.
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