Boutiques refer to small stores specializing in selling stylish fashion products. The products are not just stylish, they are also specialized. The term boutique is French and was borrowed from the Greek language. In French, the term means shop while in Greek it means storehouse. Its usage in mainstream America was not until in the late 1960s. The popularity of these stores has continued to grow exponentially ever since.
The use of the term in everyday English started at a time when London was a fashion capital in the world. Some of the most fashionable stores in London were found on Kings Road and Carnaby Street. The specialty of boutiques is in selling exclusive garments together with accessories that go with them. Any Johnson City Boutique stocks the latest trends in fashion. Items are of high quality and the costs are very affordable.
Some of the items one can expect to find in these stores include belts, purses, stoles, hair bands, watches, foot ware, jewelry, and caps among many others. These products are usually sold at very high prices compared to the prices in other stores. Usually, one can find the same item being at more than twice the price in boutiques than in shopping malls.
Attendants in boutiques are either employees or owners. Boutiques may have only a handful of attendants because they are small businesses. Customer have to walk through and around the store to locate the items they want. Attendants may offer to help find what a customer wants. They may also be available to offer advice and to encourage customers to make the purchase.
Items inside the store are arranged with visibility as the main goal in mind. Dummies are also used extensively in this business to place products on display. Items are dressed on the dummies and placed on display for people to see. Dummies may be placed inside the store or at the entrance. People are usually attracted by the sight of the dummies to enter the stores and make purchases or inquire prices. Items on the dummies are usually for display only.
In most boutiques, items do not have price tags like in supermarkets or shopping malls. One has to talk to the attendant in the store to know the price of various items. Items are also arranged categorically. For instance, article for women, children, and men are usually placed on one section of the store. Some boutiques tend to specialize in the kind of products they deal in.
Specialization is a major characteristic of this business. Several areas of specialization are available to pick from. They include lingerie, t-shirts, tuxedos, vintage, handbags, watches, sunglasses, shoes, accessories, beachwear, and novelty items. Establishing a business like this needs a lot of initial capital. Most people use loans while others invest their own savings.
Losses or minor profits should be expected in the first few years of operation as the business continues to pick up speed. Once the business is well-established, one may open additional stores to expand their operation. Those with a strong brand may sell franchises to other people. The profits are usually good for established boutiques.
The use of the term in everyday English started at a time when London was a fashion capital in the world. Some of the most fashionable stores in London were found on Kings Road and Carnaby Street. The specialty of boutiques is in selling exclusive garments together with accessories that go with them. Any Johnson City Boutique stocks the latest trends in fashion. Items are of high quality and the costs are very affordable.
Some of the items one can expect to find in these stores include belts, purses, stoles, hair bands, watches, foot ware, jewelry, and caps among many others. These products are usually sold at very high prices compared to the prices in other stores. Usually, one can find the same item being at more than twice the price in boutiques than in shopping malls.
Attendants in boutiques are either employees or owners. Boutiques may have only a handful of attendants because they are small businesses. Customer have to walk through and around the store to locate the items they want. Attendants may offer to help find what a customer wants. They may also be available to offer advice and to encourage customers to make the purchase.
Items inside the store are arranged with visibility as the main goal in mind. Dummies are also used extensively in this business to place products on display. Items are dressed on the dummies and placed on display for people to see. Dummies may be placed inside the store or at the entrance. People are usually attracted by the sight of the dummies to enter the stores and make purchases or inquire prices. Items on the dummies are usually for display only.
In most boutiques, items do not have price tags like in supermarkets or shopping malls. One has to talk to the attendant in the store to know the price of various items. Items are also arranged categorically. For instance, article for women, children, and men are usually placed on one section of the store. Some boutiques tend to specialize in the kind of products they deal in.
Specialization is a major characteristic of this business. Several areas of specialization are available to pick from. They include lingerie, t-shirts, tuxedos, vintage, handbags, watches, sunglasses, shoes, accessories, beachwear, and novelty items. Establishing a business like this needs a lot of initial capital. Most people use loans while others invest their own savings.
Losses or minor profits should be expected in the first few years of operation as the business continues to pick up speed. Once the business is well-established, one may open additional stores to expand their operation. Those with a strong brand may sell franchises to other people. The profits are usually good for established boutiques.
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